Description

This course provides a thorough immersion to marketing concepts and activities as these are applied to the sector of financial services. It is a how-to guide that takes the marketers from the basic understanding of marketing concepts to a more advanced methodology of designing a complete plan for managing the activities of the marketing department in order to satisfy customer needs with profit and social responsibility.

Με την ολοκλήρωση του μαθήματος ο σπουδαστής θα είναι σε θέση να:

• Design a Marketing plan for your organization
• Apply research techniques to analyze your business environment
• Identify strengths, weaknesses, opportunities and threats as a synopsis of your research
• Apply segmentation, targeting and positioning techniques to formulate your business strategy
• Set well defined corporate goals at all levels of organizational structure
• Apply different product strategies to develop and formulate business offerings to different segments
• Describe the methodology for successful product development
• Select the right pricing strategy to be used for their product's pricing
• Describe the different online and offline promotional methods that are available to a business for promoting products and services
• Evaluate the expected ROI of different projects