3, Kostaki Pantelidi str., 2057 Nicosia, P.O.Box 25331, 1308 Nicosia, Cyprus, Tel.: +357 22459090, Fax: +357 22664910, Email: info@ibscyprus.com.cy


Duration: 39 hours    Credits: 3


This course provides a thorough immersion to marketing concepts and activities as these are applied to the sector of financial services. It is a how-to guide that takes the marketers from the basic understanding of marketing concepts to a more advanced methodology of designing a complete plan for managing the activities of the marketing department in order to satisfy customer needs with profit and social responsibility.

Με την ολοκλήρωση του μαθήματος ο σπουδαστής θα είναι σε θέση να:

  • Design a Marketing plan for your organization
  • Apply research techniques to analyze your business environment
  • Identify strengths, weaknesses, opportunities and threats as a synopsis of your research
  • Apply segmentation, targeting and positioning techniques to formulate your business strategy
  • Set well defined corporate goals at all levels of organizational structure
  • Apply different product strategies to develop and formulate business offerings to different segments
  • Describe the methodology for successful product development
  • Select the right pricing strategy to be used for their product's pricing
  • Describe the different online and offline promotional methods that are available to a business for promoting products and services
  • Evaluate the expected ROI of different projects